How Gold Purity Affects Price

Gold purity is one of the biggest factors influencing price. Here’s why: Pure Gold is Rare: The higher the purity, the scarcer the product, driving up its value. Weight vs. Purity: The price of gold is calculated based on its weight and purity. For example, 24K gold is worth more per gram than 18K gold due to its higher gold content. At East Africa Gold Refinery, we ensure all our gold is accurately certified for purity, so you know exactly what you’re paying for.